Thameslink-airports_Blog-news_1400x630_V2

I’m Guerilla – Fly me.

How do you get more people to make their journey to the airport by train with Thameslink? Rail travel has some amazing advantages to passengers embarking on flights for winter sun and ski trips at this time of year and Guerilla’s task was to create a compelling campaign across multiple media channels – in under 4 weeks! We started with …

Does Size Matter?

Size should matter because for today’s Marketing Manager. Smaller, more agile, multi-disciplined creative agencies can offer greater variety, react quicker and deliver outstanding value. Over 16 years ago, frustrated with big London Agency culture, where client briefs vied for creative attention depending on size of spend, we set up Guerilla Creative a compact and flexible agency with an extended network of …

Creative thinking utilising old socks

Our friends at First Group UK needed our help to promote bus travel for 16-18 year olds in the Greater Manchester zone with their mobile ticket app. So, as well as using colourful socks as characters, we enlisted the help of internet celebrity and Youtube Star Tish Simmonds to help us make the film more entertaining to teenagers, and to …

If you’ve got a problem

Don’t panic help is at hand. In 2000 a crack agency team was assembled and although we’ve never seen the inside of a maximum security stockade we’ve been entrusted with some pretty high-profile support projects over the past 18 years. Projects including the London 2012 Olympics, Commonwealth Games and important  tech launches. The sort of projects that simply have to …

GDPR a great opportunity for marketers

By now you have become intimately acquainted with your clients and / or your own companies GDPR obligations and have spent an unprecedented and unwelcome amount of time attempting to comply with a complex, subjective and shifting piece of legislation. With the final flurry of GDPR deadline emails imploring you to opt in, opt out, or simply do nothing, you …

Wise words

We have recently refurbished Guerilla Towers taking advantage of the post New Year lull, we now sport minimalistic ‘Scandi’ fixtures and fittings, white space, clean lines and yes lots of green plants (only some of which are real). One new arrival we are particularly pleased with is the stenciling around the office. These are all quotes about the nature of …

And that was the year that was 2017

It’s been a busy old year creating projects for all of our fabulous Clients. We’ve been putting bums on seats, selling stuff, educating, engaging, emailing, socialising and generally getting creative on behalf of train and bus companies, FMCG brands, service sector B2B and healthcare. But it’s not just about work – we have made some changes at Guerilla towers  – …

looking after your ideas machine

Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. So how can you make sure your brain is open to new ideas and receptive to innovation, from your own ideas machine OR someone …

Say Cheese – It’s red nose day.

This month we’ve been very busy putting a smile on the face of shoppers in major supermarkets with Babybel for Comic Relief . Using creative derived from YandR and shopper marketing techniques from CoretoStore, Guerilla delivered a POS and sampling activity at major stores across the UK. Activity included in-store POS at fixture and city center leafleting and sampling. So …