Is digital mobile marketing the new junk mail?

Junk mail, large volume direct mail that no one wants is synonymous with the pre-digital age (although on returning from holiday I did find over 50 pieces of unwanted mail on my mat, and over 500 emails also awaiting me!) Digital mobile advertising is in danger of going the same way. Or at least that is the popular myth. However …

Thinking about good ideas.

At Guerilla we make a science out of ideas. Below are a few of the best ways to get more out of an idea generating session, blue-skies, planning, brainstorms, team conflab, call it what you will. Some are simple truths: Morning meetings work best; 4 – 10 participants should take part; and chocolates always spur creativity. Some, like those outlined …

Look after your ideas machine

Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. All to often  we cannot do that or we tried that is, the bulk of the brief to your creative team. So how can …

How much should a good idea cost?

As we are a Creative Ideas Agency we are constantly pondering what we should be charging for our ideas, I know clients are vexed by how much they should pay or have to pay for creative input. But perhaps this is not the right question. Shouldn’t the question be – what is a great idea worth? A colleague of mine …

RailAir – Its not rocket science!

We are a creative bunch here at Guerilla and we love nothing more than to get stuck in to a good brief. We especially love it when we get the opportunity to work across multi platform formats to deliver campaigns that run both ATL and BTL. We were delighted then when our friends at www.RailAir.com knocked on our door and asked …

A Walk to Remember in aid of Thames Hospice Care

Last Saturday saw Guerilla Girl Hayley endure a 5.30am start and walk a half marathon in an effort to raise money for www.thameshospicecare.org.uk .  Now she has recovered, Hayley talks to us about her reasons for hauling herself out of bed at such an ungodly hour and tells us why next year, she plans to be sitting on a deckchair …

Lending a hand with local events

We are a supportive bunch here at Guerilla so when one of our team mentioned a school carnival for their child’s school we jumped on the chance to design the poster. The brief was, well…brief – make it bright and eye-catching and pop some information on there. So we put Guerilla Girl Jess on the case. Jess is fast making a …