Lending a hand with local events

We are a supportive bunch here at Guerilla so when one of our team mentioned a school carnival for their child’s school we jumped on the chance to design the poster. The brief was, well…brief – make it bright and eye-catching and pop some information on there. So we put Guerilla Girl Jess on the case. Jess is fast making a …

Thames Hospicecare – A Walk to Remember

Our friends at www.thameshospice.org are busy working away on this year’s “Walk to Remember” event. It’s a fantastic sponsored walk on Saturday June 15th covering either 6.5 miles or (for the hardcore amongst us) 13 miles around the streets of Windsor to raise money for a very worthy cause. I took part last year, dragging myself out of my bed …

Winning the creative ideas war

At Guerilla we work in creative teams and each team want their ideas to win out, to be the ones selected to go forward. I recently came across a blog outlining techniques to get your ideas selected, most I have used in the past but there are a couple of new thoughts here worth considering: 1. Putting your own idea …

Introducing Jessica Gray

Today I had the distinct pleasure of sitting down with Jessica Gray, our most recent addition to the Guerilla family. She allowed me to quiz her on life’s most important questions including “what did you have for tea last night” and “what is your party trick!?” What she had to say was both exciting and ground breaking… have a read …

What does it take to work for a creative ideas agency?

At Guerilla we have a triple “A” measure of creativity. Ability. A simple definition is that creativity is the ability to imagine or invent something new. The ability to generate new ideas by combining, changing, or re-applying existing ideas. Anyone can be creative – but very few realise this potential. Attitude. the willingness to accept change and innovations, open to …

The origins of Guerilla

2000 was a landmark year for many reasons, there was a lot of hubbub when the Y2K bug threatened (and then failed) to shut down everyone’s systems… The Tate Modern opened its doors in the former Bankside power station… Big Brother hit our screens for the very first time… “Harry Potter & the Goblet of Fire” became the fastest selling …

A spanking new Guerilla website

Today is a very exciting day at Guerilla Towers because our marvellous new website has launched. That’s right, we are coming at you loud and proud with a vibrant new site with a Latin feel. The website reflects the energy and dynamism of Guerilla and more importantly, allows us some cocktail themed visuals linked to the creative process (a process which …

Stand out in a crowd

Key principles of Guerilla marketing It’s about strategy not tactics. The flashy exciting noisy bit of Guerilla is the tactics, unusual media channels, innovative creative, getting closer to your audience, ruffling feathers and generally making a big noise. However this only works if your strategy is right.  You can ambush any number of people and tell them that your prices …

Bon Chance!

  Valentines Day is the perfect time to buy a special gift for someone you love and Christopher Wharton goldsmith, one of Britain’s best loved and respected jewellers asked us to dream up a promotion to get more customers into their Cambridge and St Albans showrooms during this important period. A Romantic creative treatment was the key and what could …

Dining out on great creative

We have been busy in the kitchen and the board room winning a creative pitch to develop and run a national press campaign for La Doria’s “Cook Italian” brand. In an unusual approach to brainstorming, the Guerilla team discussed the brand and attitudes towards Italian food, cooking and shopping over a pasta dish prepared in the office using only Cook …