Huggg is a global leader in volume rewards and disbursement schemes and offers a state of the art platform to businesses needing to gift teams, clients and households at scale. The Guerilla team were approached to create a campaign aimed at Senior Management in local authorities and councils to raise awareness of the Huggg platform and how it can transform the way Household Support Funding disbursement can be delivered. To get the attention of a tightly targeted group of individuals we opted for a physical Direct Mail approach supported by digital e-marketing channels and press coverage.

Guerilla designed and managed the Direct Mail activity, micro targeted to land on the desks of key local government and charity HSF decision makers, timed with the release of a key funding round. We worked hard with the Huggg team to get the messaging right and the creative an impactful delivery of the core Huggg brand.

The campaign was designed to drive downloads of a comprehensive Guide to HSF disbursement via QR codes on the mailer. Download rates and click throughs exceeded targets and resulted in one new Council client plus several promising leads.