A new campaign for Northern

One thing that has become increasingly important in the Covid -19 ‘new normal’ world is flexibility. Businesses need to be able to adapt quickly to changing customer needs and expectations as well as challenging social distancing issues in the workplace. The businesses that are growing and thriving are those that have been flexible and adaptable. We are pleased to have …

Telling not selling

The Covid 19 Pandemic has thrown up some challenges to businesses who cannot currently promote/sell their services due to social distancing measures but whose customers need a high level of engagement. As we ease out of lock-down marketing teams are wrestling with the need to “tell” customers about new processes and unfamiliar restrictions. Not an easy task for teams who …

Guerilla turns 20

In April 2000, when we decided to stop commuting to London and set up Guerilla, we never dreamed that we would still be doing this in 20 years’ time and of course that our 20th anniversary would be celebrated in glorious isolation, but we will still be raising a virtual glass to thank our past and current clients, team members …

New project for Gallery Trust

We are very pleased to be working with the Gallery Trust, a Multi Academy Trust dedicated to providing outstanding education and support for young people with special needs. This week sees the Trust launch two new schools Academies, Northern House and Orion Academy. Our role in this launch is to create a new identity for the Academies including a web …

New campaign: What’s not to like?

We are very pleased to be able to announce the launch of a new campaign for JimJams the great tasting chocolate spread that’s a staggering 83% less sugar than its rivals. Initially through a series of animations on social media the Jim Jams family will be telling their story across a range of media channels in the coming months. Jim …

We have moved

We have moved to a new location in Marlow. Jubilee House, Third Avenue, Marlow, SL7 1EY. It’s just down the road from our previous location in Bourne End. Please do pop in for a cup of tea soon we would love to see you. Email addresses remain unchanged. Our new primary telephone number is 01628 882 911

Does Black Friday work?

My inbox is full, it’s Black Friday overload. The news is full of negative PR are the deals really deals, since when did a day become a week and are we encouraging people to take on more debt? And looking at the deals in my inbox, there is the expected and predictable Amazon, eBay, Hotels.com, Ikea, but also some more …

Brexit a marketing lesson

Can marketeers learn anything from Brexit? At Guerilla-Creative we are, like most of the nation, fascinated by the almighty cock up that is Brexit. Being political neutral neither in nor out we decided to shake it all about and see if there are lessons to be learned. Lesson one – be clear with the brief – and stick to it. …

Many Happy Returns

The Oxford English dictionary defines a promotion as; ‘the publicising of a product, organisation or venture so as to increase sales or public awareness’. It’s an old fashioned notion that if you tell people about something and offer them some kind of incentive to ‘act now’, they will do your bidding, buy your stuff and ‘hey presto’ you get a …