Does Black Friday work?

My inbox is full, it’s Black Friday overload. The news is full of negative PR are the deals really deals, since when did a day become a week and are we encouraging people to take on more debt? And looking at the deals in my inbox, there is the expected and predictable Amazon, eBay, Hotels.com, Ikea, but also some more …

Guerilla Creative Launches Flight Check

Five steps to take the risk out of your new campaign, product development or launch. Guerilla Creative has teamed up with Brand Xcelerator combining creative development and research skills into a cost-effective one-stop-shop for marketers everywhere. We feel this is particularly relevant for start-ups bringing new product concepts to market and for challenger brands looking to move into mainstream advertising. …

Brexit a marketing lesson

Can marketeers learn anything from Brexit? At Guerilla-Creative we are, like most of the nation, fascinated by the almighty cock up that is Brexit. Being political neutral neither in nor out we decided to shake it all about and see if there are lessons to be learned. Lesson one – be clear with the brief – and stick to it. …

Many Happy Returns

The Oxford English dictionary defines a promotion as; ‘the publicising of a product, organisation or venture so as to increase sales or public awareness’. It’s an old fashioned notion that if you tell people about something and offer them some kind of incentive to ‘act now’, they will do your bidding, buy your stuff and ‘hey presto’ you get a …

I’m Guerilla – Fly me.

How do you get more people to make their journey to the airport by train with Thameslink? Rail travel has some amazing advantages to passengers embarking on flights for winter sun and ski trips at this time of year and Guerilla’s task was to create a compelling campaign across multiple media channels – in under 4 weeks! We started with …

Does Size Matter?

Size should matter because for today’s Marketing Manager. Smaller, more agile, multi-disciplined creative agencies can offer greater variety, react quicker and deliver outstanding value. Over 16 years ago, frustrated with big London Agency culture, where client briefs vied for creative attention depending on size of spend, we set up Guerilla Creative a compact and flexible agency with an extended network of …

Creative thinking utilising old socks

Our friends at First Group UK needed our help to promote bus travel for 16-18 year olds in the Greater Manchester zone with their mobile ticket app. So, as well as using colourful socks as characters, we enlisted the help of internet celebrity and Youtube Star Tish Simmonds to help us make the film more entertaining to teenagers, and to …

If you’ve got a problem

Don’t panic help is at hand. In 2000 a crack agency team was assembled and although we’ve never seen the inside of a maximum security stockade we’ve been entrusted with some pretty high-profile support projects over the past 18 years. Projects including the London 2012 Olympics, Commonwealth Games and important  tech launches. The sort of projects that simply have to …

GDPR a great opportunity for marketers

By now you have become intimately acquainted with your clients and / or your own companies GDPR obligations and have spent an unprecedented and unwelcome amount of time attempting to comply with a complex, subjective and shifting piece of legislation. With the final flurry of GDPR deadline emails imploring you to opt in, opt out, or simply do nothing, you …

Wise words

We have recently refurbished Guerilla Towers taking advantage of the post New Year lull, we now sport minimalistic ‘Scandi’ fixtures and fittings, white space, clean lines and yes lots of green plants (only some of which are real). One new arrival we are particularly pleased with is the stenciling around the office. These are all quotes about the nature of …