We have been busy in the kitchen and the board room winning a creative pitch to develop and run a national press campaign for La Doria’s “Cook Italian” brand.
In an unusual approach to brainstorming, the Guerilla team discussed the brand and attitudes towards Italian food, cooking and shopping over a pasta dish prepared in the office using only Cook Italian ingredients. Insights fuelled by this approach helped us to create a campaign which brings the brand to life and expresses the true difference Cook Italian ingredients can bring to every day Italian dishes. The campaign is live across the UK in food and lifestyle glossies, Sunday supplements and retail magazines until the end of March.
