Who ever said Health and Safety was a boring area?
Well, just about everyone to be honest – but not the good creative folk at camp Guerilla! When First Bus approached us with a brief to communicate the importance of Smith System training principles in their network of UK depots, we buried our cynicism under the patio and got to work. A brainstorm in the darker recesses of the Guerilla underground cellar system gave life to a 1950’s Horror film inspired creative route guaranteed to get some attention among the familiar dull clutter of the typical Depot noticeboard.
Working with the Group Communications and Training teams we used short video sequences and interviews with drivers to highlight specific case studies and linked this via QR codes on the posters to YouTube shorts. Needless to say it’s been a box office hit and the talk of the canteen!
If you would like to add a dash of Guerilla Creative yo your next internal comms project – give is a call on 01628 819 007.