Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. All to often we cannot do that or we tried that is, the bulk of the brief to your creative team.
So how can you make sure your brain is open to new ideas and receptive to innovation, from your own ideas machine OR someone else.
Here are five Guerilla tips to keeping your ideas machine at the top of its game
1. Bugger off.
Take your holidays regularly make sure you never go more than six weeks without at least a half day doing something different. A refreshed brain is a powerful tool.
2. Pray to a new god.
Well actually you do not have to pray, just looking at the way religions work and structure beliefs can help you think about how you might be able to persuade someone to change those beliefs. Isn’t that a fundamental of most advertising, changing the way someone thinks about your brand.
3. Bring a child to work.
Its preferable if it is your own. Children, the younger the better have direct simple and refreshingly honest views on life.
4. Wander lonely as a cloud.
Metaphorically at least, reading and writing poetry is illogical, training your brain to forget its dominant logical side, or at least put it aside, will help idea generation.
Writing or drawing an idea on a wall will help you to literally step back and examine it. It’s often a good idea to scribble it on a wall and see if anyone else comments on it. At Guerilla we have a massive white wall for this but a good old flip chart works just as well. (No put the spray paints down)
And if all that fails and you are still staring at a blank sheet of paper – call the ideas guys at Guerilla Creative. www.guerilla-creative.co.uk