New campaign: What’s not to like?

We are very pleased to be able to announce the launch of a new campaign for JimJams the great tasting chocolate spread that’s a staggering 83% less sugar than its rivals. Initially through a series of animations on social media the Jim Jams family will be telling their story across a range of media channels in the coming months.

Jim Jams is a family run business with big ambitions. Set up and run by Kellie and Kevin Bath JimJams is inspired by their family, in their own words:

“As parents we were shocked by the amount of sugar contained in chocolate spread. Leading brands contain the equivalent of up to 56 cubes of sugar in one standard jar. We wanted an alternative for our children and so it became our mission to create a chocolate spread that tasted fantastic yet contained a lot less sugar than leading brands (83% less sugar to be precise!).”

Inspired by the brand story and the products almost unbelievable health promise Guerilla created a line that appeals to kids and the kid in all of us but importantly resonates with parents everywhere. Great tasting chocolate spread with 83% less sugar – whats not to like?

To deliver this simple message we are using the Bath family Jack, Evie and Blue (the families loveable canine pal), immortalised in 3d animations, to tell a series of stories dramatising the benefits of JimJams including its ability to get kids off their screens, get them up in the morning and provide a tasty lower sugar option on pancake day.

Watch out for Kellie and Kevin on future versions as the Bath family continues its mission to grow a brand that is fun and healthier than most child-friendly spreads.