looking after your ideas machine

Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. So how can you make sure your brain is open to new ideas and receptive to innovation, from your own ideas machine OR someone …

Say Cheese – It’s red nose day.

This month we’ve been very busy putting a smile on the face of shoppers in major supermarkets with Babybel for Comic Relief . Using creative derived from YandR and shopper marketing techniques from CoretoStore, Guerilla delivered a POS and sampling activity at major stores across the UK. Activity included in-store POS at fixture and city center leafleting and sampling. So …

A question of size

Size should matter because for today’s Marketing Manager. Smaller, more agile, multi-disciplined creative agencies can offer greater variety, react quicker and deliver outstanding value. Over 16 years ago, frustrated with big London Agency culture, where client briefs vied for creative attention depending on size of spend, we set up Guerilla Creative a compact and flexible agency with an extended network of …

What’s in your creative pencil case?

It’s back to school (and back to work) time so while preparing yourself for a new term in the office you need to check you’ve got all of the right tools to help you get results.   Whatever you are aiming for; growing sales, brand awareness, more users, more site visits, internal comms, Guerilla creative can help you by applying …

All systems go at Guerilla-Creative

We have had great fun last month working with the new Thameslink brand style. We have used it to develop a campaign for The key – a smart card that offers rail commuters a speedy and secure alternative to traditional paper season tickets. This is one of the first campaigns to use the new brand styling and we have to say we …

DO SOMETHING DIFFERENT

We’ve been really busy for the last month or so working to deliver the first campaign for the new Arriva owned Northern franchise.  Entitled do something different the campaign challenges the audience to consider doing something different this summer.  A series of eye-catching posters and digital ads draw the customer in to a landing page which has over 50 interesting …

Guerilla serving up great content

As Andy Murray waits for the rain to stop in France so he can play his French open quarterfinal and Wimbledon is so close you can almost hear Sir Cliff singing I thought that this was sufficient a tenuous link to reflect on the content creation service (get it?) that we offer our clients. Combining journalistic skills with great ideas we …

Guerilla launch AEG water softeners

We have been busy boys and girls over the last few months launching a new range of water softeners into the UK. If you live anywhere north of Leicester you will think that us southerners are soft enough already. But actually we are hard, well our water is at least. Guerilla have created a web site, a trade launch, trade …

DON’T LOOK NOW – IT’S A SAFETY TRAINING BRIEF!

Who ever said Health and Safety was a boring area? Well, just about everyone to be honest – but not the good creative folk at camp Guerilla! When First Bus approached us with a brief to communicate the importance of Smith System training principles in their network of UK depots, we buried our cynicism under the patio and got to …

A UK first for Guerilla

That’s January’s sorted. One twelfth of the year down and Guerilla is off to a flying start. We decided we’d tell you about the great stuff we’ve been doing most recently, work we are proud of which met the following criteria : 1. Visually different 2. Successful for our clients 3. Value for money 4. Innovative But we had to …