DON’T LOOK NOW – IT’S A SAFETY TRAINING BRIEF!

Who ever said Health and Safety was a boring area? Well, just about everyone to be honest – but not the good creative folk at camp Guerilla! When First Bus approached us with a brief to communicate the importance of Smith System training principles in their network of UK depots, we buried our cynicism under the patio and got to …

A UK first for Guerilla

That’s January’s sorted. One twelfth of the year down and Guerilla is off to a flying start. We decided we’d tell you about the great stuff we’ve been doing most recently, work we are proud of which met the following criteria : 1. Visually different 2. Successful for our clients 3. Value for money 4. Innovative But we had to …

WOW what a year 2015 was

Whew, what a year 2015 was for Guerilla! We’ve been so busy that we’ve neglected to blog. Take a look at some of the things that kept us busy… If you have a project that could benefit from a fresh creative approach, fear not, we are ready and waiting to make your brief one of the highlights of 2016. Give …

Guerilla commentary on a football tournament

Ok it starts today a football tournament in Brazil. But for the sponsors who invest so much in the beautiful game is it the end of a long road? There is a lot going wrong with FIFA The World Cup, particularly compared to the Olympics, the Rugby World Cup and other high profile sporting events. Firstly there is Sepp Blatter …

Is digital mobile marketing the new junk mail?

Junk mail, large volume direct mail that no one wants is synonymous with the pre-digital age (although on returning from holiday I did find over 50 pieces of unwanted mail on my mat, and over 500 emails also awaiting me!) Digital mobile advertising is in danger of going the same way. Or at least that is the popular myth. However …

Thinking about good ideas.

At Guerilla we make a science out of ideas. Below are a few of the best ways to get more out of an idea generating session, blue-skies, planning, brainstorms, team conflab, call it what you will. Some are simple truths: Morning meetings work best; 4 – 10 participants should take part; and chocolates always spur creativity. Some, like those outlined …

Look after your ideas machine

Our brains are amazingly complex idea machines, allowing us to think the impossible, to imagine the unimaginable. However all too often in our day-to-day business life we allow ourselves to be boxed in by preset rules. All to often  we cannot do that or we tried that is, the bulk of the brief to your creative team. So how can …