What’s bugging you?

Explaining the importance of Stored Product Insects (SPIs) to the global food chain. Guerilla were appointed by Rentokil to raise the profile of SPI problems and build a worldwide B2B toolkit to help operatives in the field deliver pest control management systems into client businesses.

We developed the ‘Always here’ campaign to drive home Rentokil’s dual benefit of entomological expertise and global data reach. The campaign needed to alert potential customers to the dangers posed by SPIs and explain the services Rentokil offer to combat these pests.

We created a series of sales tools for Rentokil operatives constructed carefully so as to be simple to translate across global markets. These included a product sector video, social media assets, digital brochures and campaign ‘Playbook’. The SPI campaign is currently live in markets across the globe.